Laying in the chengdu hotel industry , the rest of paper analyzes the development of the taoist theme product of flying crane resort hotel based on the theory of differentiated product . it discusses the villa layout ( including the architectural style and the villa view ) , the decoration , the printed , the employee wear , the enterprise culture , the employee training in detail , and shows the practical effect of the hotel theme product planning 论文的下篇，在主题饭店规划建设理论的基础上，以成都市饭店业为背景，对成都鹤翔山庄道家文化主题的产品开发进行了分析，从山庄主题的选择到山庄主题产品的具体操作，展示出饭店主题化产品规划建设的实践成果。
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